In 2014, the history of dating became her story. 10 years later, bumble encourages dating for all.
Bumble is committed to diversifying love, where empowerment, inclusivity, and kindness are at the heart of dating. With #BeDifferentLoveDifferent, Bumble encourages you to embrace your uniqueness, and discover a love that suits you.
We’ve got a big legacy to celebrate, and some big things to say. Using NYT piano banners and Flex XL banners, we used a medium that got our message across the whole screen.
BIG NYT Banners
NYT IAB Banners
A banner for each unique story.
Landing page
Visit our website to read 10 different love stories.
Instagram artist collaboration
Collaboration Announcement Post
Caption: Happy 🔟 years! Say hello to London-based🇬🇧 photographer Vic Lentaigne, who is helping us capture your love. Vic focuses on intimacy, diversity and LGBTQ+ love.
As a part of our #BeDifferentLoveDifferent campaign, we are offering a free photoshoot📸for couple celebrating their 10-year anniversary alongside us. If you and your partner met on Bumble 10 years ago, and are still going strong, let us know and tag us @bumble with the hashtag #Bumble10 #BeDifferentLoveDifferent. We’re excited to snap some pics of your loving legacy.
Sample User SubmissionCaption: Hey @bumble, check us out. 10 years has nothing on me and @ClareKendall. We met on February 14th, 2014. And I swear that shared box of chocolates is what started it all, and has kept us together until today. Hoping @viclentaigne will be able to photograph us!!! #Bumble10 #BeDifferentLoveDifferent
Winner Announcement
Caption: Look at this gorgeous couple @JonasTaylor and @ClareKendall, who are celebrating their 10th Bumble anniversary with us.
Once again a special thank you to photograph @viclentaigne for not only capturing this beautiful long-lasting Bumble love but also joining hands with us to celebrate our very own 10 years💛.
push notifs
tweets
CW TESS ADAMS, AD EMILY CHIU