CW TESS ADAMS, AD EMILY CHIU

STUDENT SPEC WORK

NYT BANNERS

Center Bumble Date as a safe, empowering and inclusive social platform for a new generation, in a new era for Bumble

SOLUTION

Bumble is committed to diversifying love, where empowerment, inclusivity, and kindness are at the heart of dating. Be Different, Love Different encourages you to embrace your uniqueness, and discover a love that suits you.

We’ve got a big legacy to celebrate, and some big things to say. Using NYT piano banners and Flex XL banners, we used a medium that got our message across the whole screen.

BIG NYT Banners

NYT IAB Banners

A banner for each unique story. Visit our landing page to read more.

Instagram artist collaboration

Collaboration Announcement Post

Caption: Happy 🔟 years! Say hello to London-based🇬🇧 photographer Vic Lentaigne, who is helping us capture your love. Vic focuses on intimacy, diversity and LGBTQ+ love.

As a part of our #BeDifferentLoveDifferent campaign, we are offering a free photoshoot📸for couple celebrating their 10-year anniversary alongside us. If you and your partner met on Bumble 10 years ago, and are still going strong, let us know and tag us @bumble with the hashtag #Bumble10 #BeDifferentLoveDifferent. We’re excited to snap some pics of your loving legacy.

Sample User Submission

Caption: Hey @bumble, check us out. 10 years has nothing on me and @ClareKendall. We met on Bumble on February 14th, 2014. And I swear that shared box of chocolates is what started it all, and has kept us together until today. Hoping @viclentaigne will be able to photograph us!!! #Bumble10 #BeDifferentLoveDifferent

Winner Announcement

Caption: Look at this gorgeous couple @JonasTaylor and @ClareKendall, who are celebrating their 10th Bumble anniversary with us.

Once again a special thank you to photograph @viclentaigne for not only capturing this beautiful long-lasting Bumble love but also joining hands with us to celebrate our very own 10 years💛.